Privacy Policy

This Privacy Policy describes how BriteShine Exteriors LLC ("BriteShine," "we," "us," or "our") collects, uses, and shares information about you when you visit our website at briteshineexterior.com, use our online estimator, or contact us to request services.

By using our website or submitting your information through any form on our site, you agree to the collection and use of information as described in this policy.

Information We Collect

We collect information you provide directly to us and information collected automatically when you visit our website.

Information you provide directly:

• First and last name
• Email address
• Phone number
• Home or service address
• Details about your home and services requested (via our estimator or contact forms)
• Any additional notes or messages you submit

Information collected automatically:

• IP address and approximate location
• Browser type and operating system
• Pages visited and time spent on those pages
• Referring website or search terms used to find us
• Cookie and tracking pixel data (described in more detail below)

How We Use Your Information

We use the information we collect to:

• Respond to estimate requests and schedule services
• Send appointment confirmations, follow-up messages, and service reminders
• Send marketing communications, promotions, and service updates (you may opt out at any time)
• Improve our website and better understand how visitors use it
• Measure the effectiveness of our advertising campaigns
• Comply with legal obligations

Text Message (SMS) Communications

By submitting your phone number through any form on our website, you consent to receive text messages from BriteShine Exteriors, including appointment confirmations, scheduling updates, and marketing messages.

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to improve your browsing experience and to help us understand how visitors use our site. We use the following third-party tools:

Google Analytics — We use Google Analytics to collect anonymized data about how visitors interact with our website, including pages visited, session duration, and traffic sources. Google Analytics uses cookies to collect this information. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

Google Ads — We use Google Ads conversion tracking to measure the effectiveness of our advertising campaigns. This involves placing cookies on your device when you click on one of our ads. We use this data only to evaluate ad performance.

Facebook Pixel — Our website uses the Meta (Facebook) Pixel to track visitor activity and measure the performance of our Facebook and Instagram advertising. This may include tracking visits to specific pages and actions taken on our site. You can manage your Facebook ad preferences through your Facebook account settings.

GoHighLevel CRM — When you submit a form on our website, your information is transmitted to GoHighLevel, the CRM platform we use to manage customer relationships, scheduling, and follow-up communications. GoHighLevel stores your contact data securely on our behalf.

Most browsers allow you to control cookie settings through their preferences. Disabling cookies may affect the functionality of certain features on our website.

How We Share Your Information

We do not sell your personal information to third parties. We may share your information in the following limited circumstances:

• Service providers: We share information with third-party platforms that help us operate our business, including GoHighLevel (CRM), Google (Analytics and Ads), and Meta (Facebook Pixel). These providers are contractually obligated to protect your data and may only use it to provide services on our behalf.
• Legal requirements: We may disclose your information if required by law, court order, or government authority.
• Business transfers: If BriteShine Exteriors is acquired or merges with another company, your information may be transferred as part of that transaction.

Data Retention

We retain your personal information for as long as necessary to provide our services, maintain our business records, and comply with legal obligations. If you would like us to delete your information, please contact us using the details at the bottom of this page.

Your Rights and Choices

You have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information
• Opt out of marketing emails by clicking the unsubscribe link in any email we send
• Opt out of SMS messages by replying STOP to any text message from us
• Opt out of interest-based advertising through Google and Meta's ad preference settings

To exercise any of these rights, contact us at [email protected].

Children's Privacy

Our website and services are not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has submitted information to us, please contact us and we will delete it promptly.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of our website after any changes constitutes your acceptance of the updated policy.